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Monthly Archives: April 2009
Links of Note, April 2009
Here are April’s Links of Note. Below, I provide a brief summary of each link. You can also check out the comments I left on the original posts. 1. How an Introvert used Social Media to Generate New Business and … Continue reading
In Defense of Strunk and White
In Eats, Shoots & Leaves, Lynee Truss describes the differences of opinion on the use of the serial comma: “There are people who embrace the Oxford comma, and people who don’t, and I’ll just say this, never get between these … Continue reading
Posted in Book Reviews
Tagged 50 Years of Stupid Grammar Advice, Defense of Strunk and White, E.B. White, Elements of Style, Fiftieth Anniversary Edition of The Elements of Style, Grammar Girl's Quick and Dirty Tips for Better Writing, Lynee Truss, Mignon Fogarty, Strunk and White, The Elements of Style, William Strunk Jr.
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SDL Author Assistant for Adobe® FrameMaker 9
Summarizes key points from the webinar, “Bring your Style Guide to Life and Create High-Quality Content from within Adobe FrameMaker 9,” featuring Sophie Hurst and Terry Lawlor from SDL, and RJ Jacquez from Adobe. Explains the benefits of using SDL Author Assistant to automate your company’s style guidelines, by running a “style” check of your documents, as easily as you run a spell check today. Continue reading
Posted in TechCom: Tools and Authoring Solutions, Technical Communication
Tagged Adobe FrameMaker 9 plug-ins, automated style checks, Chicago Manual of Style, Microsoft Manual of Style for Technical Publications, reducing inconsistent terminology in technical documentation, reducing translation costs, reducing wordiness in technical doccumentation, SDL Author Assistant for Adobe®, SDL: Global Information Management
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Adobe® Technical Communication Suite 2: Five Applications in One Package
As Senior Product Evangelist for Adobe Technical Communication Suite and Adobe eLearning Solutions, RJ Jacquez (@rjacquez on Twitter) opened the presentation with a brief overview of the Adobe Technical Communications Suite 2, which includes five applications in one package: Adobe RoboHelp® 8 (Enhanced suite version): Creates professional help systems … Continue reading
Writing a List Post, Focusing on Current Readers, & Writing a Link Post (Days #2, #5, & #7 from 31 Days to Build a Better Blog)
I continue to participate in Darren Rowse’s 31 Days to Build a Better Blog. In this post, I summarize how I completed challenges for Day #2, Day #5, and Day #7. (For reporting purposes, I am completing some tasks out of sequence.) The … Continue reading
Writing An Elevator Pitch (Day #1 from 31 Days to Build a Better Blog)
I am participating in the 31 Days to Build a Better Blog challenge, sponsored by Darren Rowse (aka @problogger on Twitter). In the challenge for Day #1, Darren Rowse recommends developing an elevator pitch for your blog: What is an Elevator … Continue reading
Peer Review Checklist for Writers
The peer review checklist involves completing a copy edit, completing a content edit, and then meeting with the writer to discuss your suggestions. Provides many editing and proofreading suggestions.
If you can think of any additional Continue reading
A Baker’s Dozen: Links on Cloud Computing
This post provides links on cloud computing, grouped by these categories: Understanding Cloud Computing, Advantages and Disadvantages of Cloud Computing, Cloud Computing and Openness, and Cloud Computing and Compliance. Continue reading
Word of Mouth Marketing and Customer Experience
Aaron Cacali’s post “Buying on Twitter – a brief case study” is an excellent analysis of how Ann Handley (aka @MarketingProfs on Twitter), recently used her tweets to sell her followers on attending the all-day Digital Marketing World virtual conference. As … Continue reading
Posted in Customer Relationships, MarCom: Word of Mouth Marketing, Marketing Communication
Tagged #Digital Marketing World, #MarketingProfs, #mpworld, Aaron Cacali, Ann Handley, Leigh Duncan-Durst, livepath, MarketingProfs Business-to-Business Forum 2009 in Boston, product experience, Twitter, Word of Mouth Marketing
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Awareness Inc. Webinar: Building Digital Communities on the Social Web, featuring Larry Weber ~ Takeaways
Webinar Date: April 9, 2009 2:00 PM EST Host: Mike Lewis, Vice President of Marketing, Awareness, Inc. http://twitter.com/bostonmike on Twitter) Presenter: Larry Weber is CEO and chairman of The W2 Group Inc. in Waltham, MA. W2 Group is an ecosystem of marketing services firms … Continue reading
Posted in Customer Relationships, MarCom: Digital Marketing, Marketing Communication, Social Media (ROI, Tips, Tools, Trends)
Tagged @bostonmike, Awareness Inc., digital communities, Larry Weber, marketer's new role, Marketing to the Social Web, social web, Sticks and Stones: How Digital Business Reputations Are Created over Time and Lost in a Click, W2 Group Inc, Web 4.0, Weber Shandwick
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