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Monthly Archives: June 2009
Inbound Marketing University: Kudos to HubSpot
It’s been a busy few weeks for me. The first week of June, I participated in MarketingProfs’ excellent B2B Forum, which I chronicled in some detail here, through a series of posts on SEO, developing online communities, measuring the ROI of social media efforts, and … Continue reading
MarketingProfs Get to the Po!nt Newsletters: A Content Marketing Success Story
I became a MarketingProfs member last December, and with increasing enthusiasm ever since, I have upgraded my levels of membership (from Basic, to Premium, to Premium Plus). This post shows how content marketing was a deciding factor in purchasing my membership. It also … Continue reading
Posted in MarCom: Content Marketing
Tagged #Digital Marketing World, Ann Handley, Claire Coyne, MarketingProfs editorial staff: top-notch, MarketingProfs Get to the Po!nt Newsletters, MarketingProfs membership, MarketingProfs' Business to Business Forum, Search Engine Marketing, Search Engine Optimization, SEO
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Social Media for Good: Jennifer Bechard on the Detroit Hydrocephalus WALK
From Peg: The following post is by guest blogger, Jennifer Bechard (available at Jenn.Bechard@gmail.com), whom I met on Twitter as @Jenn1423. She is Co-Chair of the Detroit Hydrocephalus Walk and also suffers from hydrocephalus. Through this post, she hopes to raise awareness and … Continue reading
MarketingProfs B2B Forum 2009: Trends in Strategy and Spending
As part of attending the MarketingProfs’ Business to Business Forum (June 8 & 9, in Boston, MA), I received a complimentary copy of MarketingProfs’ latest research: B2B Marketing in 2009: Trends in Strategies and Spending (a $279 value). This report, completed jointly by MarketingProfs and … Continue reading
MarketingProfs B2B Forum 2009: Mobile Marketing and the Possibilities for B2B Marketers
These notes on general mobile marketing trends are from the “Mobile Marketing: What are the possibilities for B2B Marketers?” session at the MarketingProfs Business to Business Forum (June 8 & 9, in Boston, MA). Presenters: Mickey Alam Khan, Founder and Editor-in-Chief, Mobile Marketer, and Michael J. Becker, EVP, Business Development, iLoop Mobile, Inc. Continue reading
MarketingProfs B2B Forum 2009: Measuring Social Media's Value
This post summarizes notes from Katie Delahaye Paine’s presentation, Tales from the Trenches, How Organizations Are Measuring Value in Social Media, at the June 2009 MarketingProfs Business to Business Forum. Topics include impact versus ROI, the seven steps to social media ROI, and key performance indicators. Continue reading
MarketingProfs B2B Forum 2009: Making the Case for Social Media
The following examples come almost verbatim from a slide in the Tales from the Trenches, How Organizations Are Measuring Value in Social Media session, at the MarketingProfs Business to Business Forum (June 8 & 9, in Boston, MA). Presenter: Katie Delahaye Paine is CEO and founder of KDPaine … Continue reading
MarketingProfs B2B Forum 2009: A Day (Week, Month, and Year) in the Life of an In-House SEO Professional
The following notes come from the Bringing SEO In-house without Missing a Beat session at the MarketingProfs Business to Business Forum (June 8 & 9, in Boston, MA). Presenters: Bill Scully, Director of eMarketing at Siemens Water Technologies, and Jessica Bowman, In-house SEO Advocate, Founder of … Continue reading
MarketingProfs B2B Forum 2009: Getting Buy-In for In-House SEO
The following notes come from the Bringing SEO In-house without Missing a Beat session at the MarketingProfs Business to Business Forum (June 8 & 9, in Boston, MA). Presenters: Bill Scully, Director of eMarketing at Siemens Water Technologies, and Jessica Bowman, In-house SEO Advocate, Founder of … Continue reading
Posted in MarCom: Search Engine Optimization (SEO) and Seach Engine Marketing (SEM)
Tagged Bill Scully, getting buy-in for in-house SEO, Inc.: Driving Search Traffic to Your Company's Web Site, Jessica Bowman, MarketingProfs' Business to Business Forum, Search Engine Marketing, Search Engine Optimization, SEM, SEO
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