Comments on: MarketingProfs B2B Forum 2009: Mobile Marketing and the Possibilities for B2B Marketers http://pegmulligan.com/2009/06/19/marketingprofs-b2b-forum-2009-mobile-marketing-and-the-possibilities-for-b2b-marketers/ Content Strategy, Management, and Development Wed, 08 Sep 2010 14:35:53 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: david http://pegmulligan.com/2009/06/19/marketingprofs-b2b-forum-2009-mobile-marketing-and-the-possibilities-for-b2b-marketers/#comment-108 david Mon, 30 Nov 2009 22:51:43 +0000 http://pegmulligan.com/?p=3116#comment-108 I would also recommend one of the web services out there which help detect mobile site visitors. We use handsetdetection.com, but there are quite a few out there. The other benefit of using one of these web services is that you get analytics back - which can be used before doing any further development work (to establish whether the site is actually receiving mobile traffic or not.) I would also recommend one of the web services out there which help detect mobile site visitors.

We use handsetdetection.com, but there are quite a few out there.

The other benefit of using one of these web services is that you get analytics back – which can be used before doing any further development work (to establish whether the site is actually receiving mobile traffic or not.)

]]> By: Peg Mulligan http://pegmulligan.com/2009/06/19/marketingprofs-b2b-forum-2009-mobile-marketing-and-the-possibilities-for-b2b-marketers/#comment-107 Peg Mulligan Tue, 07 Jul 2009 15:42:01 +0000 http://pegmulligan.com/?p=3116#comment-107 Well-said, Josh... Well-said, Josh…

]]> By: Josh Gordon http://pegmulligan.com/2009/06/19/marketingprofs-b2b-forum-2009-mobile-marketing-and-the-possibilities-for-b2b-marketers/#comment-106 Josh Gordon Tue, 07 Jul 2009 14:37:08 +0000 http://pegmulligan.com/?p=3116#comment-106 Thanks for your reply, Peg. I feel relevance is key as consumers gravitate to more personal mediums when they choose to interact with brands. Email, websites, mobile, social media, are very personal -- and the message requires personalization and content relevance. The savvier the consumer gets, the better the software driving direct, digital communications must be. Those who evolve will survive! http://lunchpail.knotice.com Thanks for your reply, Peg. I feel relevance is key as consumers gravitate to more personal mediums when they choose to interact with brands. Email, websites, mobile, social media, are very personal — and the message requires personalization and content relevance. The savvier the consumer gets, the better the software driving direct, digital communications must be. Those who evolve will survive!

http://lunchpail.knotice.com

]]> By: Peg Mulligan http://pegmulligan.com/2009/06/19/marketingprofs-b2b-forum-2009-mobile-marketing-and-the-possibilities-for-b2b-marketers/#comment-105 Peg Mulligan Wed, 24 Jun 2009 22:33:37 +0000 http://pegmulligan.com/?p=3116#comment-105 Hi Josh, I believe relevance is key, especially if you are marketing to individuals, in their personal space. The panelists spent a lot of time discussing the importance of understanding the involved marketing personas, in order I extropolate, to determine that relevance. (More emphasis on relevance during the forum, probably would have been good though....) I found this post "Relevancy drives ROI in email marketing" and think some of the nuggets would also apply to mobile marketing: http://www.dmnews.com/Relevancy-drives-ROI-in-e-mail-marketing/article/98385/ What do you or others think? --Peg Hi Josh,

I believe relevance is key, especially if you are marketing to individuals, in their personal space. The panelists spent a lot of time discussing the importance of understanding the involved marketing personas, in order I extropolate, to determine that relevance. (More emphasis on relevance during the forum, probably would have been good though….)
I found this post “Relevancy drives ROI in email marketing” and think some of the nuggets would also apply to mobile marketing:
http://www.dmnews.com/Relevancy-drives-ROI-in-e-mail-marketing/article/98385/

What do you or others think?

–Peg

]]> By: Josh Gordon http://pegmulligan.com/2009/06/19/marketingprofs-b2b-forum-2009-mobile-marketing-and-the-possibilities-for-b2b-marketers/#comment-104 Josh Gordon Wed, 24 Jun 2009 16:53:41 +0000 http://pegmulligan.com/?p=3116#comment-104 How much of a role do you think relevance plays in mobile marketing? Josh http://lunchpail.knotice.com How much of a role do you think relevance plays in mobile marketing?

Josh
http://lunchpail.knotice.com

]]> By: Posts about google android as of June 18, 2009 | Neto Cury http://pegmulligan.com/2009/06/19/marketingprofs-b2b-forum-2009-mobile-marketing-and-the-possibilities-for-b2b-marketers/#comment-103 Posts about google android as of June 18, 2009 | Neto Cury Fri, 19 Jun 2009 02:02:28 +0000 http://pegmulligan.com/?p=3116#comment-103 [...] browsing methods, and even a way to embed and link directly to specific pages. Google has made MarketingProfs B2B Forum 2009: Mobile Marketing and the Possibilities for B2B Marketers - pegmulligan.com 06/19/2009 The following notes come from the “Mobile Marketing: What are the [...] [...] browsing methods, and even a way to embed and link directly to specific pages. Google has made MarketingProfs B2B Forum 2009: Mobile Marketing and the Possibilities for B2B Marketers – pegmulligan.com 06/19/2009 The following notes come from the “Mobile Marketing: What are the [...]

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