MarketingProfs Get to the Po!nt Newsletters: A Content Marketing Success Story
Secret of Success: Content Marketing
I became a MarketingProfs member last December, and with increasing enthusiasm ever since, I have upgraded my levels of membership (from Basic, to Premium, to Premium Plus). This post shows how content marketing was a deciding factor in purchasing my membership. It also shows how you can use content marketing to increase awareness of your personal brand, especially if you are looking for consultant or other work opportunities.
MarketingProfs Get to the Po!nt Newsletters
Before taking the plunge and becoming a member, I had started off subscribing to the free MarketingProfs Get to the Po!nt Newsletters, on about every manner of marketing topic you can imagine: High-Tech MKG & Sales, Search Engine Marketing, Marketing Analytics, Interactive Marketing, B2B Marketing, Email Marketing, Customer Insight, Small Business, and Marketing Inspiration.
The bite-size nuggets of information popped up daily in my e-mail, providing entertaining, well-researched, and well-written summaries, from leading marketing resources, most often with actionable steps, and a concluding point to incorporate into marketing strategy.
Content Marketing Success
It was mainly because of these fun, but informative newsletters that I decided to ante up the membership fee, because I reasoned if the quality of the Get to the Po!nt Newsletters were any indication of the premium content’s quality, then I was making a good investment. My experience later on, with MarketingProfs’ full range of content (including marketing articles, case studies, newsletters, seminars, and conferences) has only confirmed my initial reasons for purchasing and upgrading the membership.
In the same way, the quality content MarketingProfs gave away for free, at its virtual Digital Marketing World in April, was my main incentive for attending the MarketingProfs Business to Business Forum this June. Count that as another win, for MarketingProfs’ great content and content marketing.
Other Job-Seekers and Freelancers: A Personal Content Marketing Success Story
Now, I must move on to the “full disclosure” part (my goodness, don’t I sound like a member of the ”blogerati” now?) :-) Through this blog and my various social networks, I have been doing some content marketing of my own, as relates to my personal brand, and hoping to encourage new social media contacts and other potential employers to find me here. This spring, MarketingProfs’ Chief Content Officer Ann Handley (one of the most responsive and smartest folks on Twitter, whom I’ve also enjoyed meeting in person) visited my blog a few times, learned more about my technical and professional writing background, and then asked me to contribute to some of MarketingProfs’ Get to the Po!nt Newsletters, on Search Engine Marketing. Very cool.
My Get to the Po!nt Newsletter Debut: Search Marketing
Since that time, I have worked with top-notch staff editors from MarketingProfs, who have all been wonderfully supportive. A special shoutout to Claire Coyne, for the way she transforms my more matter of fact style into the most engaging copy, and for how hard she obviously works to bring that same lively voice to so many other popular Get to the Po!nt Newsletters.
So, without further ado, here are my debut MarketingProfs’ GTTP newsletters, from the past month:
There you go–one small step for social media, one giant leap for Peg-kind. That’s my personal content marketing success story, which tips from MarketingProfs’ content helped make possible. The point here: I’m glad I subscribed to MarketingProfs’ free Get to the Po!nt Newsletters. How about you?
Photo credit, hapticflapjack
Related Links
