-
Recent Posts
Recent Comments
- Ask Secretary Clinton to Help the Bower Boys | Content for a Convergent World on Finding the “Abundance Mentality” with Social Media
- Ask Secretary Clinton to Help the Bower Boys | Content for a Convergent World on Kicking off the "Live with Abundance" Series: Social Media for Good
- 5 Steps to Creating a Content Strategy for Your Blog | Content for a Convergent World on Five Ways to Optimize Your E-Commerce Site
- Three Ways Documentation is Strategic Content | Content for a Convergent World on Six Emerging Trends in Technical Communication (via Scriptorium Publishing’s Recent Webcast)
- Three Ways Documentation is Strategic Content | Content for a Convergent World on The Role of the Gatekeeper is Changing: Guest Post by Sarah O’Keefe
Categories
- Blogging (Tips, Tools, and Trends)
- Book Reviews
- Content Strategy
- e-Learning and instructional design
- Events
- Information Security
- Inspiration
- Linkworthy
- Marcom: Search Engine Marketing
- Marketing Communication
- Search and Search Engine Optimization
- Social Business and Enterprise 2.0
- Social Media (ROI, Tips, Tools, Trends)
- Social Media for Good: The Live with Abundance Series
- Social Web for Documentation
- Social Web for Documentation
- Tech Com: Society of Technical Communication
- Technical Communication
- Technology
- Video
- Web Design
- Webinars
Monthly Archives: August 2009
Search Engine Strategies Keynote: Charlene Li on How to Prepare for the Future of Search
This post summarizes points from Charlene Li’s keynote at the Search Engine Strategies San Jose 2009 conference, with live coverage by Barry Schwartz of the Search Engine Roundtable and Gaurav Sharma of Think Mantra. Li, co-author of Groundswell, calls for search marketers to put people, not keywords, at the center of search strategy, where relevancy is increasingly the goal, and where the social graph (aka our respective social networks) are integrated with search intent. Continue reading
Posted in Marcom: Search Engine Marketing
Tagged homophily, search trends, social graph, social search technology
3 Comments
Marketing Profs Summer Social Series: Charlene Li on the Art of Social Media
This post notes key points from the kick-off seminar in MarketingProfs’ Social Media Summer Series (an eight-part series of webinars which ran through Sept. 2009), where Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies, calls for online marketers to focus on relationships, not technologies. Topics include examples of companies using social media, key steps for using social media, and tips for mapping goals to strategies. Continue reading
Posted in Social Media (ROI, Tips, Tools, Trends)
Tagged Charlene Li, Groundswell: Winning in a World Transformed by Social Technologies, MarketingProfs' Social Media Summer Series, Radian 6, Search Engine Strategies San Jose, social media goals, social media metrics, social media strategy
Leave a comment
What I Did Over Summer Vacation: PodCamp Boston 4
This post describes a first-timers eperiences at PodCamp Boston 4, including general impressions on the unconference approach as well as scheduled sessions. Also provides links to various resources on podcasting and reflections on the democratization of media. Continue reading
Links of Note, July 2009: SEO and Search Marketing (Microsoft/Yahoo Merger)
Here are links of note, which I compiled this past July from my Twitter stream, on SEO and search engine marketing. Link categories for this post include SEO & PPC Budgets, the Microsoft/Yahoo Search Deal, General Search Engines News, … Continue reading
Posted in Linkworthy, MarCom: Search Engine Optimization (SEO) and Seach Engine Marketing (SEM)
Tagged Microsoft/Yahoo Deal, Microsoft/Yahoo! Deal and Changes for SEO, mobile search engines, search engine and mobile marketing, Search Engine Marketing, SEO, SEO & PPC budgets, Yahoo and content properties
Leave a comment
Links of Note, July 2009: SEO and Search Engine Marketing ~ Google's No Follow Change
Here are SEO and Search Engine Marketing links of note I recently compiled, which rocked the advanced SEO world back in June, related to how Google assigns PageRank within your site and its current recommendation against using the rel=nofollow attribute for page … Continue reading →