"Social Media Collective Wisdom: Simplifying Marketing with Social Media"
Back in April, I was a guest blogger at C.B. Whittemore‘s “Flooring the Consumer” marketing blog, for her Social Media Series: Bridging New & Old. In the post, Social Media Series: Peg Mulligan on Bridging New & Old, Whittemore interviewed me on how to bridge the gaps that exist between the old ways of communicating and the new ones.
In her overview on the entire series, she describes the interviews as a “sparking discussion and actionable ideas on how best to reach all customers and include them in discussions about the value we offer.”
This June, I enjoyed meeting C.B. Whittemore in person, at the MarketingProfs B2B Forum, in Boston. I am genuinely impressed by C.B.’s abilities as a connector of both people and ideas. I’m also grateful and humbled that C.B. asked me to participate in such a vibrant and actionable series, in the company of so many veteran social media practitioners.
In her recently released e-book, “Social Media’s Collective Wisdom: Simplifying Marketing with Social Media,” Whittemore distills tools and approaches from the first 26 participants in the ongoing series, all social media practitioners, to help jump start the process of implementing social media in organizations.
Below is the press release that accompanied the publication of this helpful e-book.
For Immediate Release: September 3, 2009
Whittemore Publishes “Social Media’s Collective Wisdom” e-Book
Simplifies marketing with social media for corporate marketers
Kinnelon, NJ– Christine Whittemore, chief simplifier of Simple Marketing Now LLC, has published “Social Media’s Collective Wisdom: Simplifying Marketing With Social Media,” in which 26 prominent social media practitioners answer the question “what suggestions do you have for companies to implement so they can more effectively bridge old media with new media and connect with end users?” The wisdom collected in this e-book originates from a social media interview series about Bridging New & Old that Whittemore launched in December 2008 on her blog Flooring The Consumer. This first volume of “Social Media’s Collective Wisdom” captures responses from the first 26 participants in this ongoing series. “Social media is here to stay,” says Whittemore, “but the tools and approaches aren’t yet fully understood particularly as it relates to organizations. How better to jump start the process by absorbing the collective wisdom of these insightful social media professionals.” Responses from the following social media experts are included in “Social Media’s Collective Wisdom: Simplifying Marketing With Social Media” – Book I:
Susan Abbott from Customer Experience Crossroads
Toby Bloomberg from Diva Marketing Blog
Laurence Borel from Blog Till You Drop
Jeanne Byington from The Importance of Earnest Service
Mack Collier from MackCollier.com
Yvonne DiVita from Lip-Sticking
Jay Ehret from The Marketing Spot
Kristin Golliher from Otterbox
Kristin Gorski from Write Now Is Good
Lewis Green from BizSolutionsPlus
Ann Handley from Annarchy
Karin Hermans from Wood You Like
Chris Kieff from 1 Good Reason
Andrea Learned from Learned On Women
Lori Magno from Moda Di Magno Blog For Stylish Living
Valeria Maltoni from Conversation Agent
Doug Meacham from NextUp
Peg Mulligan from Peg Mulligan’s Blog
Rich Nadworny from Digital Strategy Blog
Amber Naslund from Altitude Branding
David Polinchock from Experience Manifesto
Arun Rajagopal from Arun Rajagopal’s Blog
Dan Schawbel from Personal Branding Blog
Mario Vellandi from Melodies in Marketing
Steve Woodruff from StickyFigure
Alan Woody from Carpets By Otto
The e-book – Social Media’s Collective Wisdom: Simplifying Marketing With Social Media – Book I – is available for free download by visiting http://simplemarketingnow.com/Services.html.
For more information about Simple Marketing Now LLC, contact chief simplifier Whittemore at CBWhittemore@SimpleMarketingNow.com or visit the Simple Marketing Now website and companion weblog & newsroom – Simple Marketing Blog.
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About Simple Marketing Now LLC Simple Marketing Now is a marketing communications consultancy that provides organizations with the right combination of traditional marketing and new and digital tools to improve the customer experience and build brand. For more information, visit http://SimpleMarketingNow.com.
Peg, this is so wonderful! Thank you for getting the word out. And, thank you for participating in my social media series and sharing your intense wisdom!!! I love that we got to meet at the MProfs B2B Forum. Best, CB
Hi CB,
Thank you again for asking me to join the series and congrats on this milestone. You’ve provided a great service to the business and social media community through your interview series and by distilling all that knowledge in the e-book. –Peg