Summer on Demand at MarketingProfs: Recordings Available for Social Media Series

MarketingProfs Social Media Summer Series

No reflections on the summer that just flew by would be complete, without mentioning MarketingProfs Social Media Summer Series. As a contributor to MarketingProfs newsletters on search engine marketing, I am also a Premium Plus member, who often takes advantage of MarketingProfs online seminars, including this most recent, content-rich series, which serves as a social media toolkit for any organization, just dipping its toe into the social media waters, or for those more social media savvy, who are ready for specifics on tactics. 

I began the summer faithfully tuning in to more than half the series, reporting on Charlene Li’s kick-off seminar, back in my Aug. post, Marketing Profs Summer Social Series:  Charlene Li  on the Art of Social Media. Towards the end of summer with planned vacations, as well the inevitable back to school madness this past Sept., I must admit that I wasn’t able to continue attending the seminars, despite my good intentions.

…so, I was happy to hear from MarketingProfs’ Shelley Ryan, who in an e-mail wrap-up of the series, recommended the best way to view the Web recordings, which are still available to all Premium Plus members. Here, I jot down the recommended viewing path, as much as a reminder to myself, as well as a recommendation to anyone looking for actionable advice on how to get started using social media, from some of the most well-respected practitioners in digital marketing. This fall, I am especially looking forward to viewing on demand, Beth Harte’s Getting Buy-in with Social Media Measurement: Don’t Sweat the Small Stuff, as well as IBM’s Sandy Carter’s perspective on Social Media in the B2B Universe: What’s Working Now.

In the meantime, here is the MarketingProfs roadmap, again courtesy of Shelley Ryan, for viewing the web recordings.

Gaining Buy-In

According to Ryan, “if you want to get others in your organization to drink the Kool-Aid, start with John Gerzema’s presentation on consumer trends and be sure to stick through the Q&A portion.” Next, Ryan recommends, ”Follow that with Charlene Li’s wonderfully brainy, strategic perspective.”

Planning

Ryan then suggests “you’ll want to get into planning. Jason Baer helps you get focused by suggesting a process that ties neatly into the Forrester data that Charlene cited earlier. Also listen to Beth Harte’s take on social media ROI.”

B2B-centric View

For a B2B-centric view, Ryan advises “don’t miss IBM’s Sandy Carter talking about things she learned the hard way. It’s true, hindsight is 20/20!”

Tactical Guidance

According to Ryan, after watching the earlier suggested seminars, “you should have an idea where you’re heading with social media and you’re ready for some tactical guidance. It’s time for you to see one (or ALL!) of these three topics: C.C. Chapman on spreadable content, Brian Solis on PR, and Amber Naslund on building brand communities.”

Case Studies

For a final dose of inspiration, Ryan recommends “the rapid-fire delivery of Chris Brogan’s case studies,” as well as listening in to the full 90 minutes, as the informative and engaging Q&A between Brogan and Ann Handley, resonated highly with the audience that day.

Peg’s Note: Long live summer! For Premium Plus members, it’s not too late to to view this excellent series of seminars. If you are interested in more insights from MarketingProfs, including the latest on search marketing, email marketing, and social media, there’s still time to register for the upcoming Digital Marketing Mixer in Chicago, Oct. 21-22nd. 

 Photo credit, Stepheye

Related Links

• MarketingProfs Grapevine Marketing Seminar Series
• MarketingProfs B2B Forum 2009 ~ re:invent, re:charge, re:engage
• Links of Note: Search Engine Marketing (Get to the Point Newsletters from MarketingProfs, Summer 09)