Inbound Marketing University III, with HubSpot (Registration Open)

Attention Marketers: HubSpot’s Rebecca Corliss announces that the third session of Inbound Marketing University is available this Fall, with two new, free sessions, also available to Inbound Marketing University alumni:

• Advanced Marketing Analytics (AZ501): Tuesday, October 27 @ 1:00pm EDT 
• Passion-Inspired Video & Other Creative Content (GF502): Wednesday, October 28 @ 1:00pm EDT

Check out Corliss’ video, explaining more about the program.

[youtube=http://www.youtube.com/watch?v=RLJ6L6jvno4&feature=player_embedded] 

I completed the first session of Inbound University this past summer and can not recommend the program highly enough, for an introduction to  Inbound Marketing principles and best practices, including blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.

What is Inbound Marketing University (IMU)?

According to the program description, Inbound Marketing University (IMU) is “a free marketing retraining program for marketing professionals—as well as marketers between jobs—looking to gain new skills to get ahead in the competitive workforce.”

The IMU program includes 14 webinar classes and one review session.

Professors include: Chris Brogan (New Marketing Labs), Brian Carroll (InTouch), Mack Collier (MarketingProfs), Todd Defren (SHIFT Communications), Rand Fishkin (SEOmoz), Laura Fitton (Twitter for Dummies), Eric Groves (Constant Contact), Ann Handley (MarketingProfs), Jeanne Hopkins (MarketingExperiments), Avinash Kaushik (Web Analytics 2.0) Lee Odden (TopRank Online Marketing), David Meerman Scott (New Rules of Marketing & PR), Marshall Sponder (Monster.com), Elyse Tager, (Silicon Valley American Marketing Association), Gary Vaynerchuck (Wine Library TV) and Mike Volpe (HubSpot).  

Inbound Marketing Certification Exam

My Inbound Marketing Certificate

The university program concludes with the inbound marketing certification exam. Those who will complete IMU and pass the exam will become Inbound Marketing Certified Professionals and will receive a certificate. 

If you have any questions about what it was like participating in the program or studying for the exam, please feel free to ask me here. Tip: Do make sure to pay special attention to HubSpotter Mike Volpe‘s wrap-up review session, for the first ten sessions.

For me, another great benefit of the program is the community of inbound marketers that belong to the Inbound Marketing University Alumni group on LinkedIn as well as the opportunity to participate in the Inbound Marketing University Forum.

How To Register and Exam Date

Here are the dates to remember:

Registration Deadline: October 28, 2009 at 4:00pm EDT
Exam Opens: October 29, 2009 at 11:00am EDT
Exam Closes: November 12, 2009 at 5:00pm EDT

Related Links

• Inbound Marketing University: Kudos to HubSpot
• Inbound Marketing University: Stats of Note