Monthly Archives: November 2009

Book Review: Conversation and Community by Anne Gentle

Summary: A description of the contents in Anne Gentle’s Conversation and Community and a high recommendation to read the book for tips on incorporating the social web, including wikislices, screencasts, comment and feedback systems, into your user assistance. Continue reading

Posted in Book Reviews | Tagged , , , | 10 Comments

Thoughts on Plymouth, Squanto, and Thanksgiving

This post records Neddal Ayad’s thoughts on Plymouth, Squanto, and Thanksgiving, soon after a research trip to Plymouth, Massachusetts, as part of preparation for the Cupids 400 Project. Neddal Ayad is a writer and photographer, based in Newfoundland, who explores the connection Squanto had with Plymouth and Cupers Cove (Cupids). Squanto was the Native American who reportedly taught the Pilgrims how to fish. Continue reading

Posted in Social Media for Good: The Live with Abundance Series | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Inbound Marketing University Study Guide: Notes on Analyzing Site Traffic

This post provides notes from HubSpot’s Inbound Marketing University. Topics include analyzing site traffic, web analytics, and closed loop reporting. Continue reading

Posted in MarCom: Inbound Marketing | Tagged , , , , , , | 3 Comments

Inbound Marketing University Study Guide: Notes on Converting Visits to Leads to Sales

This post provides notes from HubSpot’s Inbound Marketing University. Topics include calls to action, landing pages, and lead conversion. Continue reading

Posted in MarCom: Inbound Marketing | Tagged , , , , , , | 2 Comments

Inbound Marketing University Study Guide: Notes on Getting Found

This post provides notes from HubSpot’s Inbound Marketing University. Topics include the three steps for getting found online: creating great content, optimizing your content, and promoting your content. Continue reading

Posted in MarCom: Inbound Marketing | Tagged , , , , , | 3 Comments

Inbound Marketing University Exam Review: Study Tips from the Trenches

This post provides study tips for taking HubSpot’s online exam for inbound marketing certification, as part of Inbound Marketing University. Topics include resources, test-taking tips, Mike Volpe’s IMU exam review, links to summaries of other IMU sessions, and general study guidance from a graduate of Inbound Marketing University #1. Continue reading

Posted in MarCom: Inbound Marketing | Tagged , , , , , , | 6 Comments

Links of Note, Fall 2009: Guidelines for a Social Media Policy

This post provides links on how to establish a social media policy, at your company or nonprofit organization. It provides examples of successful social media policies, such as IBM’s Social Computing Guidelines: Blogs, Wikis, Social Networks, Virtual Worlds, and Social Media, and the American Red Cross Social Media Guidelines, which are often cited as models. Continue reading

Posted in Linkworthy | Tagged , , , | 2 Comments

Christmas Cards for 5 Year Old Noah Biorkman

This post describes the Christmas card campaign for Noah Biorkman, a 5-year-old boy from South Lyon, MI, who is in the last stages of Neuroblastoma cancer. Links to several sites and stories about Noah, including moving news coverage from Detrot.com. Continue reading

Posted in Events | Tagged , , , | 3 Comments