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- Peg Mulligan on Knowledge Integration Requires New Skills for Technical Communicators
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- Peg Mulligan on Three Roles for Technical Communicators on the Social Web
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Monthly Archives: February 2010
Spring Fever #SoxUp at Fenway (or, Book Party for Steve Garfield's Get Seen)
Red Sox memorabilia. Books. Good Music and Fenway Food. Social Media. How many of my favorite things (and people) could you pack into one place? That’s just what event sponsors, including Tungle.me, Awareness Social Media Marketing, and Brightcove, all did—by recently hosting a book … Continue reading
Posted in Events and Conferences
12 Comments
Book Review ~ Inbound Marketing: Get Found Using Google, Social Media, and Blogs
If you want a good primer on how to get found online, or as Alltop’s Guy Kawasaki says in the book’s endorsements, “if you have more brains than money” for your marketing strategy, then Inbound Marketing: Get Found Using Google, Social Media, and … Continue reading
Posted in Book Reviews & Reading Log
Tagged Anne Gentle's Conversation and Community, Brian Halligan, Conversation and Community: The Social Web for Documentation, David Meerman Scott, Dharmesh Shah, how to convert customers, Hubspot, HubSpot Website Grader, inbound marketing, Inbound Marketing University, Inbound Marketing: Get Found Using Google, InboundMarketing.com, technical writers as inbound marketers, with inbound marketing
2 Comments
Website Redesign: Tips & Tricks with HubSpot’s Mike Volpe
It’s a new year, and you’re tired of your web site’s design. Could it be time for a change? But wait—before you touch your site, review the slides below, from a recent HubSpot webinar, Website Redesign: Tips & Tricks. If you don’t protect your … Continue reading
Gone Phishing: How to Protect Yourself on Social Networks
According to a recent report by IT security and data protection firm Sophos, companies are reporting an alarming rise in attacks on users of social networks, such as Facebook and Twitter, by cybercriminals. One form of attack, known as phishing, is up from … Continue reading
Information Security and Social Networks
Ben Rothke, Security Consultant for BT Professional Services, and author of Computer Security: 20 Things Every Employee Should Know (McGraw Hill), hosts an excellent O’Reilley Webcast on Information Security and Social Networks. I appreciated Rothke’s balanced approach, which acknowledges that social networks are … Continue reading
Posted in Social Business, B2B, and Enterprise 2.0
Tagged aggregation and social networks, Ben Rothke, collaboration and information security, information security and social networks, information security program, risks and benefits of social networking, security risks, social media guidelines, social network risk assessment, social networking responsibilities, trust and intimacy online
1 Comment
Technical Writers: In a Class of Their Own (or, Why STC Membership is Worth It)
The Society of Technical Communication has been working with the US Department of Labor’s Bureau of Labor Statistics (BLS), since 2007 to update its definition of the technical communications profession. At long last, The Occupational Outlook and Handbook (OOH), published by the … Continue reading
Posted in Technical Communication
Tagged convergence technical communication, nature of technical writing, qualifications, responsibilities, social technical communication, Technical Writer, The Occupational Outlook and Handbook (OOH), The Society of Technical Communication, what do technicaal writers do?, what is technical communication, what is technical writing
1 Comment
Social Business (also known as Enterprise 2.0)
In a recent post at the MarketingProfs Daily Fix, Don’t Forget About The Enterprise: A Glimpse Of Enterprise 2.0, Jacob Morgan explains that oftentimes when we refer to social media, we mean “how a brand can engage with customers or prospects to … Continue reading
Moving on Up: Web 1.0 through 3.0
A recent MarketingProfs Get to the Po!nt newsletter highlights the differences between Web 1.0, Web 2.0. and Web 3.0. The newsletter summarizes an excellent, fuller explanation from the B2B Insights Blog, Upgrading your B2B website – what version is in your … Continue reading
User Expectations are Changing. Are You? (Scott Abel on Technical Communication and Web 2.0)
Content Wranger Scott Abel’s presentation on Understanding Web 2.0 and Its Impact on Technical Communication resonates today, if anything, even more so than it did three years ago, when Abel first published his presentation on Slideshare. Abel warns that with the advent of Web 2.0, publishing skills … Continue reading